About the founder · Updated November 2026
Aayush Anand
Aayush Anand is an Indian full-stack founder who builds, sells and leads. He is the co-founder of Minus One to Ten and an Applied AI / Digital Marketing Lead at a major Indian fintech. Before that, he went from intern to co-founder at Level SuperMind, Google Play's Best App of 2023 in India. He is an IIT Madras graduate, a Forbes 30 Under 30 Asia honoree, and an IRONMAN 70.3 and HYROX finisher.
What Aayush Anand is working on now
Applied AI / Digital Marketing Lead
A major Indian fintech
Building an AI-first marketing stack across performance, CRM, search and new media.
Co-Founder
Minus One to Ten
An experimental agentic AI agency: products built end to end, marketing that moves P&L, AI in operations and manufactured virality. Its profits are donated to our NGO, NeoBeing AI.
NGO Evangelist
NeoBeing AI Foundation
A non-profit using AI for smarter governance, healthcare and open access to space tech. Not broken, just bent: so we repair, not replace.
Aayush Anand's career
2025 – now
Major Indian fintech · Applied AI / Digital Marketing Lead
Building AI and agentic systems for marketing teams, plus new media, creator marketing and search (SEO, AEO, ASO).
- Led the marketing team's AI transformation through five agentic AI projects across performance, CRM and analytics
- Built an agentic ad-production platform that sharply cut video approval time
- Set up the company's AI compliance policy with Legal, and ran three AI hackathons
- Built a 0-to-1 new media charter (clipping and seeding) and the creator and influencer programme
- Built group-wide SEO, AEO and ASO frameworks, and the marketing team's first shared playbook
2021 – 2025
Level SuperMind (now Swa:aha) · Intern to Co-Founder
Helped build an AI-driven mental wellness and meditation app to 1 million+ downloads and a 4.7★ rating. Google Play named it India's Best App of 2023. Led a 45-member team and grew its social following past 325,000.
- 1 million+ downloads, 4.7★ rating from 20,000+ reviews
- Google Play Best App of 2023 in India, overall and personal growth categories
- Led a 45-member cross-functional team with an employee NPS of 90, using AI automation across operations
- Built a social following of 325,000+ across Instagram, YouTube and LinkedIn
2016 – 2021
IIT Madras · Dual Degree, Engineering Design
Four years as Head of the Alumni Relations Cell, alongside fellowships and student initiatives.
2020
Procter & Gamble · Product Supply Intern, Philippines
Automated weekly KPI tracking for 8 business units with 6 global teams.
- Data automation workflow saving $265,000 a year across 8 business units
- Cut 200 team hours a month from KPI tracking
2019
ITC · Product Supply Intern, Haridwar
Yield and waste optimisation on a biscuit production line, and a prototype for separating food waste from packaging.
- ₹80 lakh a year in cost savings across 8 production lines
- 500+ tonnes a year less production waste
2018
CERN · Research Intern, Geneva
Designed cooling and packing components for the High Granularity Calorimeter in the CMS experiment.
- Improved component packing efficiency by 42%
- Cut thermal energy loss by 18% with a CO₂-insulated cooling chamber design
How Aayush thinks
Human intention, AI execution
The best work comes from pairing people who know what matters with AI agents that do the heavy lifting. -1to10 = (AI agents) × (VC + Operator/Agency).
From -1, not from 0
Most businesses don't start from a blank page. They start with problems to fix first. Growth begins by getting to zero, then going to ten.
Repair, not replace
Systems, people and institutions are rarely broken, just bent. Fixing what exists usually beats starting over.
Mind and body are performance tools
Meditation and endurance training are part of the work, not a break from it. A clear mind makes better decisions.
Awards and recognition
- Forbes 30 Under 30 Asia 2024 · Consumer Technology
- Forbes India 30 Under 30 2024 · Healthcare, Special Mention
- Google Play Best App of 2023 in India, overall and personal growth (Level SuperMind)
- One of 6 IIT Madras students selected by Harvard's HPAIR to represent India among 60 nations (2018)
- Finalist, Tencent Business Case Study Competition 2018 (top 5 of 600)
- Delegate: One Young World 2017 (Switzerland), World Business Dialogue 2018 (Germany), HPAIR Boston 2019 (USA)
Endurance: IRONMAN 70.3 and HYROX
His first logged swim was 200 m in April 2026. Seven months later he finished IRONMAN 70.3 Goa, training on an AI-driven plan alongside the Trizone community and coach. In 2026 alone he logged over 1,800 km on the bike and 460 km running.
Apr 2026
HYROX Bengaluru finisher (Open Singles)
Oct 2026
BMF triathlon finisher
Nov 2026
IRONMAN 70.3 Goa finisher
Aayush Anand in the press
- Forbes30 Under 30 Asia 2024: Consumer Technology
- The Times of IndiaIndian founders named in Forbes 30 Under 30 Asia's consumer technology list
- Hindustan TimesForbes 30 Under 30 Asia 2024: Meet the Indians who made the list
- CNBC-TV18Forbes 30 Under 30 Asia: Indian entrepreneurs transforming consumer tech
- The Times of IndiaBackstory of Level SuperMind: Google's best app on Play in 2023
- Google India BlogGoogle Play's Best Apps and Games of 2023 in India
- The Economic TimesGoogle Play announces Best of 2023 in India
- The HinduAI integration and localisation key in Google's top apps of 2023
- Business StandardSelf-care, personal growth apps top Google Play's Best of 2023
- MoneycontrolGoogle Play's best apps of 2023 in India: Level SuperMind and more
Plus 60+ more articles across national and regional media.
Podcast appearances
Beyond work
Fellow at Make a Difference for three years, founding team member at Jarurat Care, and Head of Keep It Flowing at IIT Madras. Interests: HYROX, meditation, podcasts, travel and new AI technology. Speaks English and Hindi.
Frequently asked questions
Who is Aayush Anand?
Aayush Anand is an Indian full-stack founder who builds, sells and leads. He is the co-founder of Minus One to Ten, an agentic AI agency in Mumbai, and an Applied AI / Digital Marketing Lead at a major Indian fintech. He was previously co-founder of Level SuperMind, which Google Play named India's Best App of 2023.
What is Aayush Anand known for?
He is known for co-founding Level SuperMind, a mental wellness and meditation app with over 1 million downloads, and for applying AI agents to marketing and business operations. He was named to the Forbes 30 Under 30 Asia 2024 list in Consumer Technology.
Which companies has Aayush Anand founded?
He co-founded Minus One to Ten, an agentic AI agency, and was co-founder of Level SuperMind. He is also the evangelist for NeoBeing AI, a non-profit that the agency's profits help fund.
Where did Aayush Anand study?
He studied at the Indian Institute of Technology (IIT) Madras, where he completed a dual degree in Engineering Design (2016–2021).
What awards has Aayush Anand won?
Forbes 30 Under 30 Asia 2024 (Consumer Technology), Forbes India 30 Under 30 2024 (Healthcare, Special Mention), and Google Play's Best App of 2023 in India for Level SuperMind.
Has Aayush Anand completed an IRONMAN?
Yes. He finished IRONMAN 70.3 Goa in November 2026, seven months after his first logged 200 m swim. He has also finished HYROX Bengaluru and the BMF triathlon.